Text appointment reminders are meant to make things easier for customers, and this sometimes means that they will need to reschedule their appointment. You’re scheduled for an oil change on Monday, July 14 at 1 pm. This is an appointment reminder from Fred’s Auto. Give customers all of the information they need without overwhelming them, for example, You want to avoid sending lengthy text messages with unimportant information. While you need to customize your messages, you also need to be mindful of staying concise. Now, there are tons of ways to customize messages sent to your customers like adding their name, appointment date and time, important reminders for their appointment, and more. Customize Your Messages and Make Them ConciseĪuto repair shops that were early to adopt a text message strategy might have found that their texts sounded impersonal or robotic.

A good benchmark for text appointment reminders would be to send them at the one-week, three-day, and 24-hour marks. It is a fine line between sending too many messages and sending just enough to help them keep their appointments. Send it too late, and they may need to reschedule because they won’t be able to work it into their busy schedule. Send the reminder too early and customers may forget about their appointment. Especially in the beginning, it is crucial to come up with a standard frequency that won’t annoy customers and lead them to opt-out of your messages. Text messages are incredibly easy to send, but you don’t want to abuse the privilege. Here’s what auto repair shops should know before sending text appointment reminders. With that said, there are best practices to follow to ensure your customers utilize this form of communication and allow you to send other messages, like promotional announcements.

Text message marketing is far more effective with a 97% open rate and most texts being read within 15 minutes of delivery, it nearly guarantees that your customers will see it. In the past, many auto repair shops turned to email but there might be a better way: text appointment reminders.

If you want to send targeted messages to your customers, you need to know when and where to reach them most effectively.

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