However, dishonest sellers began to take advantage of G2A’s lax verification processes to sell ill-gotten game codes. These keys were supposed to come from game bundles, unwanted gifts, sales, or even giveaways. However, a lack of interest from triple-A publishers forced them to pivot and develop G2A as an gray market for users to buy and sell keys. Initially, the founders wanted to run G2A as an official retailer. G2A was founded in 2010 by Bartosz Skwarczek and Dawid Rożek to sell video games at the lowest prices possible.

So is G2A legit now, or is there something else going on? What Is G2A? But despite the controversies over the years, the website is still alive today. The lack of a thorough verification process and G2A’s shady strategies damaged its reputation. Sadly, criminals quickly flooded the website with illegitimate game codes and scams.

G2A was one of the first online marketplaces for digital games and software keys. But we’d still check other Steam key sites first given their past reputation.

G2A’s updated seller verification processes and customer-centric changes have helped them avoid controversy for several years now, and make us feel more comfortable shopping with them. As with all gray market sites, there’s no way to guarantee the legitimacy of its sellers or their game codes. G2A operates a legitimate website to purchase game keys for cheap, but it’s still a third-party marketplace at the end of the day.

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